Communication is a process that by definition involves sharing. The Latin root of the word comes from communicare, to share.  Also at the root of communication is a community. Communication necessitates an exchange of dialogue. But key to this exchange is the question of who is initiating the dialogue.

If advertisers initiate it, this places consumers in the disadvantageous position of being told what/what not to consume. At GCI, we see this dialogue as one from the base of working poor and middle class consumers-upward, not as a top-down corporate soliloquy with marketing and advertising middle men.



Communication is key to a green solution.

Take the Initiative