Walk To School Day!!!

Join Green Communications Initiative  at the Green Tent Sunday October 4th as they partner with the Los Angeles Unified School District for the annual gonzo WALK TO SCHOOL DAY global event Wednesday October 7th.  All Mar Vista students (and their parents!) are encouraged to walk or bike to school for this international day of clean air and student safety!  Be a part of communities from more than 40 countries around the world walking and biking to school that day.

WALK TO SCHOOL DAY began in 1997 as a one-day event.  Over time, it’s become part of a movement for year-round safe routes to school and a celebration – with record breaking participation – each October. Today, thousands of schools across America – from all 50 states, the District of Columbia, and Puerto Rico – participate.    

GCI’s WalkIt! initiative is simple: drive LESS/walk-bike-skateboard-hula hoop MORE. 


GCI at the Mar Vista Green Garden Showcase - April 25, 2015

Back to the Future Mar Vista!

Yesterday, the landscape of the Mar Vista neighborhood of Los Angeles was dominated by lima bean fields.  Today and in honor of Earth Day, we celebrate Mar Vista’s sustainable gardens.

On Saturday, April 25, 2015 you can participate and extend additional support to the day's green efforts:  WalkIt!  

Themed as a Treasure Hunt, follow the colorful WalkIt! wayfaring signs for a magical mystery tour of Mar Vista’s historic past.  There’s mayhem, scandal, inspiration, champion sports figures and pure, unadulterated entertainment!      

Almost one in every four gardens in Mar Vista is today low- or no-water and sustainable. A short trip back in time reveals 1950s post-war development and the sort of suburban sprawl dominated by the water-thirsty grass lawns then fashionable.  A further jump back in time uncovers a dusty backwater primarily devoted to agriculture – a feature that dominated the area from Spanish colonial times through the turn of the twentieth century. 

Mar Vista’s current turn of events actually harkens back to its pre-colonial ancestors.  Before Europeans came to the area, the land was lush with California natives such as the beautiful agave, verbena, and aloe showcased in the Garden Tour, thanks to the harmonious respect for the land of the indigenous Tongva people. 

Fitting reason to complement Mar Vista’s history with the beautiful and earth-kind gardens exhibited in the 7th Annual Mar Vista Green Garden Showcase.  


"WALK IT!" Valentine's Day at the Mar Vista Farmer's Market

It’s Valentine’s Day so GreenCommunications Initiative (GCI) will be at the Mar Vista Farmer's Market Green Tent this Sunday, February 15, 2015.  We'll BRING THE LOVE with our Walk It Mar Vista!  Play the Walk It! V-Day Challenge -- and  guess how much time you can save and how many calories you can burn by walking around your neighborhood!  Think of how healthy you’ll feel (and how many pounds you can lose!!!) by choosing to WALK instead of getting in your car.  GCI will give you a much-deserved Valentine for your efforts!

Walk It! is simple. Just choose to walk/bike/skateboard/hula hoop any errand or commute </= 1 mile. The obvious benefits – better health, more exercise, weight loss, more time with friends, family, dog (!) – add to the potential for $$ savings in lowered gas costs, no GYM FEES and supports our local businesses and community.  Most important, it’s a simple, feel good way to have a positive impact on our environment.

Statistics indicate that the overwhelming majority of American commutes are short distance. A whopping 30% are between 1-5 miles. If we can Walk-A-Mile to reduce this figure, we can have a tremendous impact on the successful reduction of carbon in our atmosphere and ultimately, the effects of climate change. 

For more information click here

AMERICAN TRASH Art Exhibition & Opening Launch

AMERICAN TRASH is no joke. 

And to be sure we don’t become the punchline, AMERICAN TRASH, art exhibition and launch event in support of the nonprofit, Green Communications Initiative, was hosted by the uniquely innovative, cause-supporting Earth/We Gallery at Santa Monica’s Bergamot Station on Saturday, October 4, 2014.  The exhibition runs through November 8th.

By now many already know that Americans produce an unfair share of the world’s trash pollution.  At about five percent of total global population, we produce over 30% of its trash, most of it plastic.  Nor are trash art exhibits new – either historically or to So Cal in particular.  What is different about the AMERICAN TRASH exhibition is the notion that we have the power to do something about it. 

AMERICAN TRASH unabashedly challenges in favor activism.  Chris Jordan, known for his Numbers and Albatross series of paintings confronting the consequences of human overconsumption, has written an introduction specifically for the exhibition.  Dianna Cohen, whose plastic bag collages Maya and Box are included in the exhibition, is the founder of Plastic Pollution Coalition, one of the organizations responsible for the recent successful California statewide ban on plastic bags (first in the nation).  And the choice of support to a nonprofit dedicated to human overconsumption and selection of a gallery venue devoted exclusively to socially conscious nonprofits is unapologetic.  

EarthWe is no ordinary gallery.  Established in 2013 by film director, writer, producer and philanthropist Philippe Caland (BOXING HELENA, REPENTANCE), its mission is to “expand the good deeds and good causes culture of the world in every creative way”.  AMERICAN TRASH is Mr. Caland’s vision of a means to bring awareness to the environmental problem of trash pollution, specifically single-use plastic.  Green Communications Initiative (GCI) is a nonprofit communicating the broader problem of human overconsumption by its commitment to “people consuming less”.   AMERICAN TRASH, the art exhibition and launch event for GCI, is the synergistic result.

The 25 artists in the exhibition, curated by environmental artivist and GCI Artistic Director Marina DeBris, are primarily focusing attention on the problem of single-use plastic.  In addition to Dianna Cohen, Pam Longobardi, whose intricate Wave painting and video “Cave Excavation” appears in the exhibition, is widely respected for her global beach clean-up projects -- from Beijing to Costa Rica.  Joel Harper, with illustrations from his children’s book All The Way To The Ocean, is known for his efforts to educate children on the environment, especially ocean pollution.  

In the words of curator DeBris, whose work in the exhibition includes unwashed trash found on local beaches with which she creates Trashion: “As visual artists we are in the unique position to reach an audience that may not be aware of the issue of plastic pollution. Despite being told numerous times that I ‘need to take my pieces through a car wash’, I don’t want to show the problem in a glorified light.”

The purpose of the AMERICAN TRASH art exhibition is first to raise awareness, and then to inspire action.  The introduction, provided by artist Chris Jordan, explains:  “When I first published my Midway photographs of dead albatrosses filled with plastic, a common internet comment was “If those birds are so stupid that they can’t tell the difference between food and garbage, they deserve to die!”  The irony is that we humans unknowingly suffer from this same malady these days: an increasing inability to discern what is nourishing from what is toxic - to our bodies, our culture, our minds, and our spirits.”  

There is a great deal of humor and whimsy in the art collected for the exhibition.  The three pieces by Gregg Segal from his “Seven Days of Garbage” – one of three Goth girls, a second of a cigarette smoking hipster millennial, and a third of a granola-ish young family – are indicative.  Even when the garbage is Quinoa Flakes and organic milk, it is still trash pollution, and a sizeable portion of it is single-use plastic.

Still, as the organizers of the exhibition, GCI believes that “with the proper enlightenment change can happen – Swedes recycle 99 percent of all their household waste, upcycling it into energy.  And when they run out of garbage to reuse, they go as far as to import trash from other countries.” (Lenore French, founder)

AMERICAN TRASH will be exhibited through November 8, 2014.

A portion of the proceeds on every sale of art from AMERICAN TRASH goes to support registered EarthWe nonprofits. 

Walk-A-Mile Campaign Awarded Fort Fund Grant

Green Communications Initiative was this week awarded a grant from the prestigious Dr. Joel and Maria Fort Fund.  The grant is earmarked for the purpose of outreach on its Walk-A-Mile Campaign.  

The Fort Fund, based on the principles of the Greek philosopher Diogenes, is in the words of founder Dr. Joel Fort dedicated to "The greatest power we have...the power to do good...".  The grant to GCI's Walk-A-Mile will assist the organization in its efforts to reach a wider audience concerning the importance alternate means of transportation, especially physically active ones such as walking, etc., for short distance commutes of less than or equal to one mile.  The funds will be utilized for social media and educational outreach.  Data collected from grant outreach will be analyzed to determine future outreach strategies for increased efficiency and ongoing success.

GCI is honored for the bestowal of the award and offers its deepest gratitude to the Dr. Joel and Maria Fort Fund.

- See more at:   Dr. Joel and Maria Fort Fund

Artist Ralph Guthrie with GCI at the Mar Vista Farmer's Market

 Recognized local artist Ralph Guthrie will join GCI at the Mar Vista Farmer's Market Green Tent on Sunday, June 15th.  Equally well-known for his sculptures made from repurposed trash and his lengthy career teaching sign painting (the old-fashioned way!) at Los Angeles Trade Tech, Ralph will demonstrate how he turns trash into fine art.  Hands on demonstration will help visitors to the Green Tent to come up with their own creations!  

Ralph Guthrie co-starred in the internationally award-winning documentary "The Sign Painter Movie" and has appeared on MyFoxLA.

You can learn more about Ralph Guthrie and his art here.




GCI at the Mar Vista Farmer’s Market Green Tent

Join us this Sunday, June 15th, as we introduce our Walk-A-Mile Campaign at the Mar Vista Farmer’s Market Green Tent!  Environmentally themed games for kids, face-painting, and well-known local artist Ralph Guthrie will demonstrate how to turn plastic trash into fine art.  Visitors who take the pledge to Walk-A-Mile are automatically eligible to submit selfies for prizes in the Best Walk-A-Mile Photo Contest!

GCI at Mar Vista Farmer's Market

Consumers are always on the lookout for concrete and simple ways to positively impact our environment.  GCI’s ConsumeLESS Makeovers, a reinterpretration of the advertising staple where the Plain Jane  {C}{C}{C}{C}{C}{C}   is transformed into the glamorous    {C}{C}{C}{C}{C}{C}   are conceived as a series of campaigns, each one addressing a specific area of human overconsumption.  Campaigns will include such hot-button consumer issues as single-use plastic and plastic packing, overuse of water, clean oceans, alternative energy/fossil fuel dependence, energy conservation, car culture, water conservation and biodiversity.   In each case, the focus is on what we, as consumers, can do to affect a positive outcome on the issue and to shift the tide of human overconsumption.


In order for true environmental change human material consumption must be reduced on a scale massive enough to represent a tipping point.  Communication is a process that by definition involves sharing.  At the root of communication is a community.  Together we must take the initiative to protect and preserve the health of our miraculous blue and green planet.


Walk-A-Mile Campaign


First in our series of ConsumeLESS Makeovers is the GCI Walk-A-Mile Campaign.  It’s simple:  participants pledge to walk/bike/skateboard/hula hoop any errand or commute less than or equal to 1 mile.  The obvious benefits – better health, exercise, weight loss, more time with friends, family, dog – add to the potential for $$ savings in lowered fuel costs and support for local business and community.  Most important, it’s a simple, feel good way to make a positive impact our environment.  Those whose health or other concerns prohibit walking are encouraged to take public transportation.


Statistics indicate that the overwhelming majority of American commutes are short distance. A whopping 30% are between 1-5 miles.  If we can Walk-A-Mile to reduce this figure, we can have a tremendous impact on the successful reduction of carbon in our atmosphere and ultimately, the effects of climate change.


Take the Walk-A-Mile Pledge 

Visit Walk-A-Mile on Facebook