The initial definition of <em>greenwashing</em> was that of purported environmentally friendly practices with a deeper purpose of increasing profit margins.&nbsp; Today, however, the term has taken on a broader meaning, referring to statements of exaggerated environmental benefit or unsubstantiated claims of environmental support in marketing, advertising and communications. To express your specific concerns about product messaging and its effect on the environment GCI recommends you go to http://www.greenwashingindex.com/about-greenwashing/

 

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